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Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness.
Long-Chuan Lu
Wen-Pin Chang
Hsiu-Hua Chang
Published in:
Comput. Hum. Behav. (2014)
Keyphrases
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attitudes toward
purchase intention
information systems
statistically significant
life cycle
information technology
learning process
electronic word of mouth