Wen-Pin Chang

Publication Activity (10 Years)

Years Active: 2014-2014
Publications (10 Years): 0

Top Topics

Statistically Significant

Attitudes Toward

Purchase Intention

Top Venues

Comput. Hum. Behav.

Publications

Long-Chuan Lu, Wen-Pin Chang, Hsiu-Hua Chang
Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Comput. Hum. Behav. 34 (2014)