Using social networks to enhance customer relationship management.
Ian Basaille-GahitteLylia AbroukNadine CullotÉric LeclercqPublished in: MEDES (2013)
Keyphrases
- customer relationship management
- social networks
- social network analysis
- data mining
- relationship management
- data mining technology
- data mining applications
- competitive advantage
- marketing strategies
- data mining systems
- customer churn
- online social networks
- social media
- social networking sites
- call center
- databases
- data mining methods
- social networking
- object oriented
- customer segmentation