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SEM: A Softmax-based Ensemble Model for CTR estimation in Real-Time Bidding advertising.
Wen-Yuan Zhu
Chun-Hao Wang
Wen-Yueh Shih
Wen-Chih Peng
Jiun-Long Huang
Published in:
BigComp (2017)
Keyphrases
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real time
probabilistic model
parameter estimation
computational model
mathematical model
high level
objective function
probability distribution
statistical model
feature selection
training data
experimental data
parametric models