Login / Signup

First Impressions with Websites: The Effect of the Familiarity and Credibility of Corporate Logos on Perceived Consumer Swift Trust of Websites.

Paul Benjamin LowryTom L. RobertsTrevor Higbee
Published in: HCI (4) (2007)
Keyphrases
  • website
  • website design
  • perceived risk
  • theoretical and practical implications
  • internet shopping
  • online stores
  • web pages
  • internet users
  • purchase intention
  • web content