Login / Signup

An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance.

Evert Van den BroeckKarolien PoelsMichel Walrave
Published in: Telematics Informatics (2018)
Keyphrases
  • social networks
  • social media
  • social networking
  • display advertising
  • information retrieval
  • search engine
  • email
  • sentiment analysis
  • sponsored search