Evert Van den Broeck

Publication Activity (10 Years)

Years Active: 2018-2019
Publications (10 Years): 3

Top Topics

Social Networking

Purchase Behavior

Predicting Future

Top Venues

Cyberpsychology Behav. Soc. Netw.

Comput. Hum. Behav.

Telematics Informatics

Publications

Evert Van den Broeck, Brahim Zarouali, Karolien Poels
Chatbot advertising effectiveness: When does the message get through? Comput. Hum. Behav. 98 (2019)
Brahim Zarouali, Evert Van den Broeck, Michel Walrave, Karolien Poels
Predicting Consumer Responses to a Chatbot on Facebook. Cyberpsychology Behav. Soc. Netw. 21 (8) (2018)
Evert Van den Broeck, Karolien Poels, Michel Walrave
An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance. Telematics Informatics 35 (2) (2018)