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Explaining customer's continuance intention to use mobile banking apps with an integrative perspective of ECT and Self-determination theory.
Rajeev Ranjan Kumar
D. Israel
Garima Malik
Published in:
Pac. Asia J. Assoc. Inf. Syst. (2018)
Keyphrases
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mobile applications
retail banking
mobile phone
banking services
theoretical framework
network centrality
context aware
electronic commerce
mobile users
customer churn