The Impact of a Marketing Information System: A Case Study of Smart-Baltimore.

Tanvi Kothari Zheng Xiang Daniel R. Fesenmaier

Published in: J. Inf. Technol. Tour. (2008)

Keyphrases

information systems
decision making
data mining
case study
information retrieval
long term
data sets
learning algorithm
consumer behavior
database marketing
database systems
information technology
factors that influence
high impact