Predicting Online User Behavior based on Real-Time Advertising Data.
Martin StangeBurkhardt FunkPublished in: ECIS (2016)
Keyphrases
- real time
- end users
- data sets
- data processing
- database
- data points
- raw data
- data analysis
- prior knowledge
- high quality
- user interface
- data sources
- training data
- probability distribution
- spatial data
- image data
- user defined
- computer systems
- original data
- data mining techniques
- knowledge discovery
- control system
- data structure
- data mining