Martin Stange

Publication Activity (10 Years)

Years Active: 2014-2016
Publications (10 Years): 3

Top Topics

Real Time Tracking

Individual User

Purchasing Behavior

Top Venues

Bus. Inf. Syst. Eng.

Wirtschaftsinf.

Publications

Martin Stange, Burkhardt Funk
Predicting Online User Behavior based on Real-Time Advertising Data. ECIS (2016)
Martin Stange, Burkhardt Funk
How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis. ECIS (2015)
Martin Stange
The Impact of TV Ads on the Individual User's Online Purchasing Behavior. ICIS (2015)
Martin Stange, Burkhardt Funk
Real-Time-Advertising. Wirtschaftsinf. 56 (5) (2014)
Martin Stange, Burkhardt Funk
Real-Time Advertising. Bus. Inf. Syst. Eng. 6 (5) (2014)