Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management.
Elie OfekMiklos SarvaryPublished in: Manag. Sci. (2001)
Keyphrases
- competitive advantage
- knowledge management
- customer base
- customer relationship management
- market share
- marketing strategies
- customer churn
- customer data
- case study
- customer behavior
- organizational learning
- information technology
- business intelligence
- financial services
- decision support
- information systems
- software engineering
- decision making
- study proposes
- e learning
- market competition
- databases
- business opportunities
- knowledge management systems
- business processes
- artificial intelligence