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The Influence of Reviewer and Consumer Congruence in Online Word-of-Mouth Transactions.
Christopher P. Furner
Tom E. Yoon
Robert A. Zinko
Samuel H. Goh
Published in:
J. Electron. Commer. Organ. (2021)
Keyphrases
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online learning
electronic commerce
real time
business transactions
database
online search
online markets
internet shopping
concurrency control
product information
prior studies
database transactions
purchase behavior
online consumer