AI-Based Techniques for Ad Click Fraud Detection and Prevention: Review and Research Directions.
Reem A. AlzahraniMalak Saleh AljabriPublished in: J. Sens. Actuator Networks (2023)
Keyphrases
- fraud detection
- sponsored search
- outlier detection
- click prediction
- credit card fraud detection
- network intrusion detection
- cost sensitive
- credit card
- data mining techniques
- social network analysis
- behavioral targeting
- credit card fraud
- search engine
- web search
- query intent
- rare events
- online advertising
- network intrusion
- data mining
- contextual advertising
- spam detection
- intrusion detection
- user behavior
- search advertising
- link discovery
- machine learning
- semi supervised
- information retrieval
- video sequences