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New insights into churn prediction in the telecommunication sector: A profit driven data mining approach.
Wouter Verbeke
Karel Dejaeger
David Martens
Joon Hur
Bart Baesens
Published in:
Eur. J. Oper. Res. (2012)
Keyphrases
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churn prediction
telecommunication services
customer churn
data mining
genetic k means algorithm
rule induction
credit risk
random forest
decision making
rough sets
knowledge discovery in databases
knowledge discovery
information gain