Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement.
Justina LydekaityteTorben TamboPublished in: IOT (2018)
Keyphrases
- electronic commerce
- consumer behavior
- decision making
- business models
- business processes
- data mining
- current issues
- business intelligence
- user interaction
- information systems
- information goods
- business transactions
- high speed
- business applications
- online shopping
- big data
- online stores
- high density
- real world
- user friendly
- virtual reality
- business process
- social media
- digital video
- business rules
- purchase intention
- digital campus