An Evaluation Framework for Electronic Customer Relationship Management (eCRM).
Chad LinYing-Chieh LiuPublished in: ACIS (2005)
Keyphrases
- customer relationship management
- relationship management
- data mining systems
- customer churn
- data mining
- data mining technology
- data mining applications
- marketing strategies
- call center
- customer retention
- competitive advantage
- customer base
- information systems
- response time
- data mining techniques
- customer segmentation