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Comparative effect of company-driven SNS activity vs. consumer-driven SNS activity on firm value: Evidence from facebook.
Sung Ook Park
Hyung Jong Na
Ohbyung Kwon
Published in:
Comput. Ind. (2016)
Keyphrases
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social networks
social networking sites
social networking
social network sites
online social networks
social media
information systems
case study
data driven
social network services
data mining
brain activity
young adults