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A structural model for sales in the e-retailing industry.
Carlos Serrano-Cinca
Yolanda Fuertes-Callén
Cecilio Mar-Molinero
Published in:
J. Oper. Res. Soc. (2010)
Keyphrases
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structural model
measurement model
partial least squares
causal models
structural models
human body
structural equation modeling
prior knowledge
causal relationships
active databases
data sets
principal component analysis
latent variables