Visual Marketing: Exploring Influences on the Continuous Use of Instagram.

Yi-Fen Chen Chia-Wen Tsai Han-Ni Tsai

Published in: Int. J. E Adopt. (2022)

Keyphrases

machine learning
data mining
visual information
visual features
social media
website
search engine
piecewise linear
visual perception
visual analysis
customer behavior
database marketing
information systems
high level
data sets
visual cues
continuous functions
marketing strategies
discrete space