Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia.
Asmat-Nizam Abdul-TalibShasikala VadivaluPublished in: Int. J. Electron. Bus. (2023)
Keyphrases
- purchase intention
- social networking sites
- online shopping
- product quality
- electronic word of mouth
- online stores
- virtual communities
- survey data
- social networking
- young adults
- social networks
- online social networks
- social media
- quality control
- user generated content
- personal information
- process control
- customer satisfaction
- service quality
- e government
- website
- software quality
- product development
- e learning