Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products.
Hsin-Lu ChangYen-Chun ChouDai-Yu WuSou-Chein WuPublished in: Decis. Support Syst. (2018)
Keyphrases
- social media
- consumer products
- long tail
- competitive market
- information technology
- market share
- competitive environment
- demand uncertainty
- social networking
- nash equilibrium
- electronic commerce
- long term
- big data
- user generated content
- social media sites
- social networks
- tourism industry
- social networking sites
- repeated games
- human capital