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Understanding B2B Buyer Behavior in Multichannel Markets: How Posted Price Channel Affect Buyers' Strategic Behavior in Auctions.
Huong May Truong
Alok Gupta
Wolfgang Ketter
Eric van Heck
Published in:
ICIS (2019)
Keyphrases
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electronic commerce
electronic markets
case study
search engine
multi channel
online auctions
decision making
bit rate
auction mechanisms
cross channel