Customer churn prediction for telecommunication industry: A Malaysian Case Study.

Nurulhuda Mustafa Lew Sook Ling Siti Fatimah Abdul Razak

Published in: F1000Research (2021)

Keyphrases

customer churn
case study
churn prediction
prediction model
customer base
random forest
regression model
customer relationship management
real world
credit risk
prediction accuracy
rule induction
data mining technology
neural network
knowledge management
human computer interaction
decision trees
information systems