The Impact of CRM Infrastructural and Cultural Resources and Capabilities on Business Performance: An Application of the Resource-based View in the Mobile Telecommunications Industry.
Fahed Al-DuwailahMaged AliMutaz M. Al-DebeiPublished in: ECIS (2015)
Keyphrases
- telecommunications industry
- resource based view
- business models
- life cycle
- electronic commerce
- cloud computing
- conceptual framework
- competitive advantage
- customer relationship management
- case study
- knowledge management
- business processes
- databases
- mobile devices
- user interface
- information technology
- inter organizational
- software industry
- artificial intelligence