Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs: Evidence From Jordan.
Mohammad Kasem AlrousanAhmad Samed Al-AdwanAmro Al-MadadhaMohammad Hamdi Al KhasawnehPublished in: Int. J. E Bus. Res. (2020)
Keyphrases
- decision makers
- decision making
- decision support system
- return on investment
- business decisions
- multi criteria
- utility function
- decision support
- multiple criteria
- decision process
- decision analysis
- knowledge management
- data mining
- website
- decision model
- emergency response
- crisis management
- social media
- business intelligence
- current situation
- decision aid
- group decision making
- knowledge discovery
- support systems
- strategic and tactical
- managerial decision making