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Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects.
Marius F. Niculescu
Hyoduk Shin
Seungjin Whang
Published in:
Inf. Syst. Res. (2012)
Keyphrases
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network effects
information goods
digital goods
switching costs
key factors
electronic markets
social networks
technology adoption
social influence
market share
pricing strategies
market equilibrium
web services
supply chain
agent based simulation