Does Social Media Brand Community Membership Translate to Real Sales? A Critical Evaluation of Purchase Behavior by Fans and Non-Fans of a Facebook Fan Page.
Jerry Wenjie PingKhim-Yong GohZhijie LinAlvis Chih Quan GohPublished in: ECIS (2012)
Keyphrases
- social media
- purchase behavior
- online communities
- social web
- online social
- social networks
- social networking
- social media platforms
- social media streams
- online social networks
- user generated content
- social networking sites
- website
- ranking algorithm
- sponsored search advertising
- social networking websites
- geographic areas
- information retrieval
- social interaction
- social network sites
- social communities
- social graphs
- social media data
- brand image
- crisis management
- case study
- web graph