Alvis Chih Quan Goh

Publication Activity (10 Years)

Years Active: 2012-2012
Publications (10 Years): 0

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Jerry Wenjie Ping, Khim-Yong Goh, Zhijie Lin, Alvis Chih Quan Goh
Does Social Media Brand Community Membership Translate to Real Sales? A Critical Evaluation of Purchase Behavior by Fans and Non-Fans of a Facebook Fan Page. ECIS (2012)