: Who Renews? Who Leaves? Identifying Customer Churn in a Telecom Company Using Big Data Techniques.
Daniel Adomako AsamoahPublished in: J. Inf. Syst. Educ. (2016)
Keyphrases
- customer churn
- big data
- churn prediction
- customer relationship management
- prediction model
- data analysis
- data mining technology
- cloud computing
- data management
- data processing
- customer retention
- big data analytics
- customer base
- social media
- business intelligence
- knowledge discovery
- data visualization
- data warehousing
- eye tracking data
- data mining
- customer segmentation
- random forest
- rule induction
- machine learning
- competitive advantage
- marketing strategies
- data mining applications
- credit risk
- eye tracking
- regression model
- natural language processing
- information extraction
- database