Identifying the factors influencing digital marketing and brand-consumer relationship.
H. Mickle AancyMalay BandyapadhyayShallini TanejaP. Venkateswara RaoBinkey SrivastavaPublished in: Risk Decis. Anal. (2023)
Keyphrases
- factors influencing
- consumer behavior
- factors affecting
- purchase behavior
- internet shopping
- technology acceptance
- electronic word of mouth
- data mining
- grounded theory
- information goods
- decision making
- marketing strategies
- social media
- internet advertising
- predictive modeling
- digital media
- purchasing behavior
- electronic commerce
- long term
- social networks