H. Mickle Aancy

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Purchase Behavior

Information Goods

Factors Influencing

Top Venues

Risk Decis. Anal.

Publications

H. Mickle Aancy, Malay Bandyapadhyay, Shallini Taneja, P. Venkateswara Rao, Binkey Srivastava
Identifying the factors influencing digital marketing and brand-consumer relationship. Risk Decis. Anal. 9 (1) (2023)