A Customer Relationship Management System to Target Customers at Cisco.
Rahul BhaskarPublished in: J. Electron. Commer. Organ. (2004)
Keyphrases
- management system
- customer satisfaction
- customer service
- customer behavior
- customer relationship management
- marketing strategies
- customer preferences
- potential customers
- call center
- customer requirements
- customer segmentation
- direct marketing
- customer data
- customer support
- service times
- customer base
- cd rom
- data mining
- market segments
- retail banking
- banking industry
- transactional data
- customer demand
- customer churn
- credit card
- customer loyalty
- electronic commerce
- machine learning
- marketing campaigns
- online stores
- product information
- data mining technology
- steady state
- database management systems
- purchasing behavior