Adopting customer relationship management technology.

Yurong Xu David C. Yen Binshan Lin David C. Chou

Published in: Ind. Manag. Data Syst. (2002)

Keyphrases

customer relationship management
data mining technology
customer base
relationship management
data mining
marketing strategies
data mining systems
customer churn
competitive advantage
data warehouse
data mining applications
case study
software engineering
customer segmentation