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Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group.
Minna Mäläskä
Waqar Nadeem
Published in:
Bled eConference (2012)
Keyphrases
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online learning
data analysis
statistical analysis
social networks
instant messaging
real time
metadata
cd rom
brand image
website
computer networks