Login / Signup
Minna Mäläskä
Publication Activity (10 Years)
Years Active: 2012-2012
Publications (10 Years): 0
Top Topics
Cd Rom
Statistical Analysis
Brand Image
Top Venues
Bled eConference
</>
Publications
</>
Minna Mäläskä
,
Waqar Nadeem
Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group.
Bled eConference
(2012)