Developing customer attrition management system: discovering action rules for making recommendations to retain customers.
Yuehua DuanZbigniew W. RasPublished in: Appl. Intell. (2023)
Keyphrases
- retail banking
- action rules
- management system
- making recommendations
- customer satisfaction
- customer behavior
- customer service
- customer data
- customer preferences
- customer churn
- customer relationship management
- marketing strategies
- statistical information
- potential customers
- collaborative filtering
- temporal information
- commercial banks
- call center
- customer segmentation
- customer requirements
- service times
- recommender systems
- rule discovery
- classification rules
- data mining
- database
- data streams