Towards a first ontology for customer relationship management.
Diego MagroAnna GoyPublished in: CSTST (2008)
Keyphrases
- customer relationship management
- data mining systems
- relationship management
- semantic web
- marketing strategies
- knowledge representation
- data mining applications
- data mining
- competitive advantage
- data mining technology
- customer churn
- customer retention
- knowledge management
- knowledge discovery
- machine learning
- customer segmentation
- database