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Social CRM as a Business Strategy: Developing the Dynamic Capabilities of Micro and Small Businesses.
Isabelle da Silva Guimarães
Gustavo Nogueira de Sousa
Antônio F. L. Jacob Junior
Fábio Manoel França Lobato
Published in:
BIS (Workshops) (2021)
Keyphrases
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business strategy
small businesses
competitive advantage
information systems
social interaction
information technology
knowledge sharing
factors that affect