Login / Signup

Social CRM as a Business Strategy: Developing the Dynamic Capabilities of Micro and Small Businesses.

Isabelle da Silva GuimarãesGustavo Nogueira de SousaAntônio F. L. Jacob JuniorFábio Manoel França Lobato
Published in: BIS (Workshops) (2021)
Keyphrases
  • business strategy
  • small businesses
  • competitive advantage
  • information systems
  • social interaction
  • information technology
  • knowledge sharing
  • factors that affect