Impact of Electronic Commerce Customer Relationship Management on Corporate Success - Results from an Empirical Investigation.
Nils MadejaDetlef SchoderPublished in: HICSS (2003)
Keyphrases
- electronic commerce
- customer relationship management
- business activities
- customer retention
- data mining
- customer data
- marketing strategies
- relationship management
- competitive advantage
- data mining systems
- data mining technology
- customer churn
- data mining applications
- knowledge management
- critical success factors
- business models
- agent mediated
- business transactions
- agent technology
- small and medium sized enterprises
- service quality
- call center
- online banking
- electronic transactions
- electronic marketplaces
- case study