Transforming Digital Marketing with Generative AI.
Tasin IslamAlina Dana MironMonomita NandyJyoti ChoudrieXiaohui LiuYongmin LiPublished in: Comput. (2024)
Keyphrases
- artificial intelligence
- data mining
- case based reasoning
- expert systems
- machine learning
- generative model
- john mccarthy
- ai technologies
- social media
- website
- consumer behavior
- long term
- hidden markov models
- prior knowledge
- knowledge representation
- data driven
- decision making
- unsupervised learning
- digital technologies
- ai methods
- information systems
- discriminative methods
- information retrieval