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An improved analytical approach for customer churn prediction using Grey Wolf Optimization approach based on stochastic customer profiling over a retail shopping analysis: CUPGO.

R. ManivannanR. SaminathanS. Saravanan
Published in: Evol. Intell. (2021)
Keyphrases
  • churn prediction
  • customer churn
  • point of sale
  • data analysis
  • prediction accuracy
  • prediction model
  • electronic commerce
  • customer relationship management
  • data mining
  • machine learning
  • search engine
  • web services