Action Attention GRU: A Data-Driven Approach for Enhancing Purchase Predictions in Digital Marketing.
Girim BanSimon S. WooDavid SungPublished in: SAC (2024)
Keyphrases
- marketing strategies
- purchase behavior
- consumer behavior
- data driven
- potential customers
- customer relationship management
- neural network
- long term
- digital content
- purchasing behavior
- visual attention
- electronic commerce
- social media
- website
- data mining
- human actions
- focus of attention
- high tech
- circuit design
- image sequences
- database marketing
- decision making