A novel precision marketing model based on telecom big data analysis for luxury cars.
Heng ZhangLei ZhangXinzhou ChengWeiwei ChenPublished in: ISCIT (2016)
Keyphrases
- data analysis
- big data
- data mining
- customer relationship management
- marketing strategies
- predictive modeling
- website
- social media
- precision and recall
- decision making
- social network analysis
- data collection
- machine learning
- pattern discovery
- business intelligence
- data driven
- data warehouse
- knowledge discovery
- long term
- rough sets
- rough set theory
- data mining applications
- direct marketing
- high recall
- consumer behavior
- data processing
- text mining
- preprocessing
- information retrieval