Knowledge Management Role in Enhancing Customer Relationship Management in Hotels Industry in the UK.
Abdallah AlshawabkehFaten F. KharbatJamil RazmakPublished in: SNAMS (2022)
Keyphrases
- customer relationship management
- knowledge management
- competitive advantage
- case study
- relationship management
- customer churn
- data mining systems
- data mining applications
- data mining
- business activities
- information systems
- business intelligence
- data mining technology
- marketing strategies
- information technology
- business processes
- cloud computing
- e learning
- decision making
- customer base
- real world