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Can Influencers Overcome the Impact of Weak Ties to Achieve Viral Propagation? Applying Social Identification & Social Capital to Predict Virality.
Daphne M. Simmonds
Devika Banerji
Joseph Hasley
Published in:
AMCIS (2023)
Keyphrases
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social capital
anecdotal evidence
human capital
knowledge sharing
information and communication technologies
critical mass
public sector
network centrality
resource based view
information flow
socio cultural
e government
information systems
case study
social support
sound theoretical