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Daphne M. Simmonds
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Sound Theoretical
Network Centrality
Social Capital
Critical Mass
Top Venues
AMCIS
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Publications
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Daphne M. Simmonds
,
Devika Banerji
,
Joseph Hasley
Can Influencers Overcome the Impact of Weak Ties to Achieve Viral Propagation? Applying Social Identification & Social Capital to Predict Virality.
AMCIS
(2023)