Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools.
Botao YangSha YangShantanu DuttaPublished in: Mark. Sci. (2022)
Keyphrases
- customer service
- customer support
- customer retention
- telecommunications industry
- marketing campaigns
- customer satisfaction
- customer relationship management
- customer loyalty
- direct marketing
- business strategy
- customer behavior
- service quality
- marketing strategies
- service providers
- customer data
- consumer behavior
- competitive environment
- service management
- decision making
- electronic commerce
- value added services
- data mining
- business models
- high tech
- call center
- financial services
- business managers
- end users
- customer segmentation
- potential customers
- business logic
- banking industry
- information systems
- competitive advantage
- strategic decisions
- sharing platform
- business processes
- single server
- return on investment
- competitive intelligence
- business decisions
- customer base
- purchase decision
- senior management
- knowledge management
- software as a service
- cost efficient
- success stories
- mobile services
- online stores
- customer churn
- business opportunities
- online marketing
- cross selling
- cloud computing
- database marketing
- supply chain
- information technology
- private cloud
- electronic markets