Methodology for customer relationship management.
Ricardo ChalmetaPublished in: J. Syst. Softw. (2006)
Keyphrases
- customer relationship management
- data mining systems
- relationship management
- data mining applications
- competitive advantage
- customer churn
- marketing strategies
- data mining technology
- customer segmentation
- data mining
- customer base
- steady state
- databases
- quality of service
- business intelligence
- response time
- information systems