Business Policy Experiments using Fractional Factorial Designs: Consumer Retention on DoorDash.
Yixin TangYicong LinNavdeep S. SahniPublished in: KDD (2024)
Keyphrases
- electronic commerce
- information systems
- consumer behavior
- business transactions
- business processes
- long term
- business process
- data mining
- optimal policy
- business intelligence
- business models
- fractional order
- hidden markov models
- decision making
- independent component analysis
- real world
- competitive advantage
- policy making
- information technology
- pricing strategies
- internet advertising
- case study
- business rules
- knowledge management
- action selection
- cognitive load
- activity monitoring
- allocation policy
- purchase behavior
- customer retention